WorldNetDaily, I hate you very much.
A new study is confirming that if you want to make money in the movie business, get out your Bible and read the values it teaches.
No, see, if you're just exploiting those values to get gullible people to spend money to see the movies... oh never mind.
...Hollywood movies with strong Christian worldviews make two to seven times as much money as those flicks with explicit sex and nudity.
And we all know that C.W.movies have nothing else in them that would make anyone watch them, right? Say, talking vegetables or lions? You make it sound like Narnia was a 2-hour Billy Graham revival tape.
The assessment looked at nearly 2,700 of the top movies at the box office from 1996 through 2005, and said while pundits and advertisers like to believe that sex and nudity sells, nothing could be further from the truth.
"For example, in 2005, movies with a very strong Christian worldview, such as 'The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,' averaged nearly $65 million at the box office, but movies with extreme, explicit sex and nudity, such as 'Sin City,' and 'Inside Deep Throat,' only averaged $11.2 million or $11.7 million," the report said.
Narnia was also marketted to children. How much does the average Disney movie make? Am I just missing all the Christ imagery in "Aladdin" and "Shrek"?
"The vast majority of moviegoers, which includes the 141 million Americans who go to church every week, prefer positive Christian movies with morally uplifting content," the report said.
"If Hollywood executives and filmmakers want to make more money at the box office, they should make more movies that reflect a very strong Christian worldview with very strong moral values," the study said.
Which is how we got THIS bit of spine-tingling news.
So let's recap- Christians are now saying that they WANT Hollywood to sell their religion back to them in dumbed-down entertainment. Yeah. I wonder how long that'll last. Any bets that we'll still be hearing about Hollywood "co-opting" and "overcommericalizing" Christianity next 'holiday season'? Anyone?
1 comment:
A few things:
First, there are really 141 million people in this country that go to church every week? If that's correct, it's almost 50% of the population which is startling; if not I wouldn't be surprised if other things in the report were wrong.
Second, "marketed" has one T, not two.
Finally, I'll just point out the porn industry has done glamorously without having to market to either churchgoing Americans or children.
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